Our Goal is #1 Customer Support

Being able to give a customer great customer service can be one of the most challenging aspics of your business.  The dedicated support staff at EarthLink realizes this and that’s why we go far and beyond to meet our customers’ needs and demands.

It is VERY easy to lose customers due to poor service, rather than for your company’s product’s or cost. Loyal customers are important to your longevity. It has been proven that repeat customers typically spend more money, produce bigger transactions, refer more friends, and buy more variety of products than one-time shoppers. What makes a customer decide if they want to stay loyal to your business and keep a professional relationship with you depends on the trust and service practices your company provides.

I have found that if you treat a customer like a friend and not “just a customer” then the relationship between customer and customer service representative can be a very smooth interaction. Being able to communicate with a customer and making them feel like their talking to a friend and not a robot, gives a customer the confidence that you do care about their issue and you will do everything possible to resolve the problem. From the stories we’ve heard, and our own personal experiences, it’s not that obvious to businesses as you’d think. Even so, the customer really sees a difference between your business and a trusted friend.

So often when people stock shelves, perform maintenance work, or fix computer problems, they treat customers like a nuisance. You have to realize that it is because of the customer that you’re in business. What is a business without customers? A customer is why you do business yet many businesses and employees forget about this very vital part of running a business.

These days a customer can make or break you business with just a click from something as simple as a cell phone. So you have to be very careful as to how you treat customers. Customers have friends, blogs, Twitter, and Facebook. So be careful because your business can be getting bad press while in the middle of an actual call.

Keep in mind, it is cheaper to keep a customer than it is to bring in new ones, so always offer the customer the very best. If their service was bad, see what you can do to make it better. If they have found the same product or service someplace else and would like to take their business elsewhere, if at all possible, match the competitor. Always keep this in mind, “It’s cheaper to keep em”

There is one major mistake I think a lot of customer service representatives forget about. The customer on the line could very well also be a customer service representative. Since customer service is a part of my job, if I do find myself playing the customer role, you better believe I’m critiquing and to be quite honest, there are a lot of customer service representatives that need help.

So with that being said, please believe however you contact EarthLink, either by email or giving us a call (1-800-957-4872), be assured that you will be getting the very best in customer service. We take pride in doing everything possible to make sure our customers stay happy.