EarthLink Cloud Services Weather Superstorm Sandy
Cloud provides business continuity for NJ-based customer Ciao Bella Gelato
We were pleased to announce today that our recent cloud hosting and other virtualization solutions implemented for customer Ciao Bella Gelato enabled the frozen dessert wholesaler and retailer to stay open for business despite the aftermath of Superstorm Sandy at its Florham Park, NJ headquarters.
In September, Ciao Bella had successfully converted its onsite company servers to an EarthLink Cloud Hosting solution, so that its applications and data were hosted, maintained and monitored virtually at a secure EarthLink data center.
With EarthLink Cloud Hosting supporting their IT infrastructure, Ciao Bella employees throughout the country were able to submit orders and access critical applications via the cloud even though power remained off at its New Jersey facility for almost two weeks.
An EarthLink Business Voice & Data customer since 2011, Ciao Bella IT Director and Controller Robert Serchuk sought EarthLink’s advice about its aging server infrastructure. With employees nationwide at corporate, retail stores, a warehouse and customer service center, Serchuk needed a reliable hosted infrastructure that would provide the company with operational efficiencies, disaster recovery and scalability for future growth.
EarthLink compiled a profile of Ciao Bella’s applications, creating a solution that included three virtual servers, Secure Hosted Email and Platinum-level Managed Services, providing a high level of managed support and an important safety net given the company’s lack of IT staff.
Ciao Bella’s IT servers now reside in the cloud, enabling its dispersed salesforce and production facility in Oregon to remain operational even though the company’s New Jersey location was shut down due to Superstorm Sandy. Even its New Jersey-based employees were able to work remotely, accessing their applications via the cloud.
“While disaster recovery was not the primary reason we virtualized with EarthLink, it probably should have been as it was a significant benefit after this storm,” shared Serchuk.
“The beauty of moving to the cloud is that we saved money by eliminating the capital expense of buying new servers and replaced our IT consultant with EarthLink. Plus, my time used to be split evenly between IT duties and finances. Now I can dedicate myself fully to our financials, which is a huge benefit. My CEO and Board are all very pleased with our EarthLink solution.”
Ciao Bella has experienced several key benefits since virtualizing with EarthLink. Its workforce is more productive, with faster access to the server and applications. Updates that previously took hours now take minutes. But the reliability of the new email platform perhaps had the most positive impact.
Before switching to EarthLink, frequent outages would last days and sometimes weeks. Now the email platform performs reliably, and employees can synchronize corporate email with their mobile devices, a feature not available on their earlier version of Outlook.
EarthLink Executive Vice President of Products and Marketing Michael D. Toplisek is pleased with how Ciao Bella’s new virtualization solution performed in a crisis.
“Ciao Bella is a great example of how cloud hosting uses geographic diversity to keep a business operational even in extreme circumstances. The company is also well-positioned for future expansion, with no need to buy new equipment for upgrades. They can now dedicate key resources to growth while EarthLink is there to manage their entire IT infrastructure.”
About Ciao Bella Gelato
Ciao Bella, America’s most stylish dessert brand, began in New York’s Little Italy and has been tempting taste buds for almost three decades. Beyond ordinary, Ciao Bella’s indulgent collection of gelato, sorbet and Greek frozen yogurt offers an unparalleled dessert experience by relying on a chef-inspired blend of naturally intense ingredients and a passion for evoking delight in every frozen bite. Offering unique and intense flavors like Blood Orange Sorbet, Key Lime Graham Cracker Gelato and Raspberry Greek Frozen Yogurt, Ciao Bella uses only the most select and pure ingredients, resulting in mouth-watering frozen treats that embody both classic Italy and modern America. The brand has been featured on the Oprah Winfrey Show and on AOL’s home page for its captivating creations. For more information, visit www.ciaobellagelato.com.